Locals favor high-end color TV
4/9/2003 17:56
The average price of color televisions purchased by local consumers in
the first seven months of the year reached 3,033 yuan (US$365), increasing by
more than 100 yuan from a year before, with more high-end TV models proving very
popular, said Qi Xiaozhai, vice director with the Shanghai Commercial
Information Center at the press conference of the 7th Shanghai Color TV Festival
yesterday.
A total of 960,000 color TVs were sold in Shanghai last year, an
increase of 18.5 percent from a year before, according to
statistics.
High-end color TVs such as rear-projection, liquid-crystal and
Plasma TVs were sold well in the city last year, with sales accounting for 1.2
percent of the total TV sales, while the proportion only reached 0.58 percent
around the nation, the statistics indicated.
Sales proportions of Plasma and
liquid-crystal TVs in some local home appliance hypermarkets reached up to four
and seven percent respectively from January to July this year.
Local
residents' rising disposable income, more introduced new TV models from home and
abroad and cheaper prices caused by price wars are cited as the three main
reasons for the high-end TVs to become popular, Qi said.
The Shanghai Color
TV Festival will be held at the Shanghai Commercial Center from September 6 to
October 7, with 20 manufacturers participating. The cheapest Plasma monitors
will be priced at less than 20,000 yuan for the first time.
The Shanghai
Guomei Electronics Appliances Co Ltd will cut prices on nearly all of its TV
models at its own color TV festival, with large price cuts on 29-inch pure-flat
color TVs which have claimed 60 percent of the market sales currently, said
Huang Bo, sales chief with Guomei.
The Suning Electric Appliances purchased
50,000 29-inch pure-flat color TVs from main manufacturers to prepare for its
color TV festival, with the prices of domestic brands no more than 1,600 yuan.
Wendy Zhang/ Shanghai Daily news
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