KAO Small changes make big difference

Born in Japan and living for over a century, KAO is a leading company specializing in consumer andindustrial chemical productsin Asia. At present, KAO has a presence in about 100 countries and regions around the world. The company entered the Chinese market in 1993. Its business covers cosmetics, skin and hair care, health care and household laundry products for mass consumers, and chemicals for industries.

KAO has been keeping up with the pace of China’s development and changes in the policy and market. Since entering the 21st century, it has devoted itself to conveying the concept of quality and environmentally-friendly products to Chinese consumers.

Take the ATTACK as an example. It has been proved that the detergent can focus on stains and improve the efficiency of cleaning. The stains will be removed quite obviously after the first rinse. By reducing the number of rinses, it can help save water. The product is awarded the water-saving certification mark issued by China Quality Center.

EG Runner (a paper runnerchannel ofcasting), one of the main products of KAO Chemical Plant in Jinshan, Shanghai, is made from old newspapers. However, it can withstand heat as high as 1,400 degreeCelsius, which greatly reduces the waste generated in the production process to 1/16 compared with before, thus significantly reducing the environmental load. KAO produces adhesives for wind power castings to support the Chinese government in promoting wind power generation.

KAO has been committed to reducingthe carbon emission during the manufacturing process. The company also passes on its idea of environmental protection to the neighborhood of the factory, offers residents and students the opportunity to visit and learn something about the factory, and regularly cleans the neighboring environment.