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“Dongjia” app creates a new model for online art auction
By:Zhao Chunyuan  |  From:english.eastday.com  |  2021-06-28 10:40

Recently, the first thing Xiaoxiao, a post-90s white-collar worker, does after dinner every night  is to spend time watching the spring auction live stream via a mobile app called “Dongjia”. In her opinion, these authentic handicrafts are artworks infused with emotion. “In addition to the collection value, they are endowed with rich cultural connotation as well as value for use and appreciation,” said Xiaoxiao.

A work by grandmaster Gu Jingzhou, who is one of the most influential teapot makers of all time

The spring auction on the Dongjia app lasts for 15 days (June 11-25) this year. It brings together more than 400 wonderful online auctions with a total of more than 10,000 collectibles. The sale price and number of participants for the online auction of cultural art relics in 2021 will hit a historical high. Transactions are efficient and convenient, the quality of the auction items is guaranteed, and the threshold for online auction has been greatly reduced, all of which meet the habits of young collectors. According to the person in charge of the Dongjia app, the age structure of the platform's auction users is characterized by “small at both ends and large in the middle”. The post-75s are the mainstay, and post-85s and post-90s users  are increasing rapidly.

In addition, young artisans on the Dongjia app should also not be underestimated. During the activity of “Zisha Week” which was related with Yixing Zisha industry not long ago, many new generation Zisha craftsmen on the  Dongjia app have emerged with their distinctive works.

Works by Shen Siyu, a “Dongjia” app artisan

Shen Siyu, a post-90s artisan on the Dongjia app, inherited his grandmother's mantle as soon as he graduated from college and became a Zisha craftsman. Yixing clay is known as Zisha, which means “purple sand”, as supposed to purple clay. For the first six years of his career, Shen Siyu had been making classic purple clay teapots to lay his technical foundation. Later, many ideas came together in his head and he started to make creative works. “What I want to show is not just the tradition of Zisha, but the Chinese tradition, which is expressed through the medium of Zisha material,” said Shen Siyu. In his opinion, the live stream on the Dongjia app has given him an opportunity to let more people see his original works.

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