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Generation Z passionately tell stories of poverty alleviation in China with painting
By:Zhao Chunyuan  |  From:english.eastday.com  |  2021-06-29 23:07

On June 29th, “Nobody Left Behind: Treasure Hunt Games”, a publicity campaign of achievements in China’s poverty alleviation, jointly presented by Bilibili and Fusion Era, was launched at the Memorial of the First National Congress of the Communist Party of China.

On July 2, a series of illustrations called “Nobody Left Behind” and the interactive game called “Treasure Hunt Games” will simultaneously debut on Shanghaifabu, the city government’s WeChat account, and Bilibili.

At the event site, vivid stories of poverty alleviation in China were told in the form of a stage play: Eighteen-Cave Village in Xiangxi Tujia and Miao Autonomous Prefecture, located in the northwestern part of Hunan Province, became the first place to advocate precise poverty alleviation; rural teacher Zhang Guimei insisted on spending decades rooted in the mountains of Yunnan.

Inspired by President Xi Jinping’s important views such as “Not a single ethnic group, family or person should be left behind,” and guided by the conviction that lucid waters and lush mountains are invaluable assets, this Shanghai-made picture scroll takes the form of illustration, a much-loved art form home and abroad, and depicts the vivid scenes of 56 nationalities getting rid of poverty and living a prosperous and happy life in the new era.

The illustrators who drew “Nobody Left Behind: Treasure Hunt Games” came from Fusion Era, and they are all active head content creators on mainstream social media platforms such as Weibo, Tik Tok and Bilibili. They are a group from the post-95s generation who have been focusing on creating international current affairs cartoons for a long time and are committed to telling the Chinese Internet stories in the new era.

Fusion Era carried out the creation based on the research of the expert team from the Ethnic and Folk Culture Publishing Center of Shanghai Literature & Art Publishing House.

The series of illustrations follow the example of the classical Chinese picture scroll "Along the River During the Qingming Festival", using an internationally well-received drawing style to depict the great rivers and mountains of China and the living conditions of the people of all nationalities in the country.

The picture scroll is buried with 100 knowledge surprises, and 24 head video uploaders on Bilibili are invited to act as "treasure keepers" to tell moving stories of poverty alleviation to netizens at home and abroad.

Wang Hanzhe (first on Left) and Andy Boreham (first on right)

Wang Hanzhe (ID: 中国BOY超级大猩猩), a video uploader on Bilibili, has more than 7.2 million fans on Bilibili. He hopes to call on more young people to pay attention to the great cause of poverty alleviation and the century-long glorious history of the Communist Party of China.

Andy Boreham from New Zealand, another video uploader on Bilibili (ID : 绿眼睛Andy) has lived in Shanghai for a long time. In April this year, he went to Xinjiang to record the beautiful scenery and food in Urumqi and Kashgar, and presented in a vlog the happy life of people living there. The related videos have accumulated more than 610,000 views on overseas social platforms.

From July 2 to 25, the unlocked contents of the interactive game will be released by the uploaders on Bilibili on their homepages. As the representative of "treasure guardians", the virtual idol of Bilibili, Luo Tianyi, also appeared at the launch ceremony and will lead netizens to explore the grand finale surprise on July 25.