Shanghai Fashion Week announce the provisional schedule for the upcoming edition of AW2021 starting from 6th April. In the main venue’s tent located in the famous city landmark of Xintiandi, the show schedule will be opened by famous Chinese fashion brand MarkFairwhale.

Highlights this season include collection launches from established brands and designers including: INXX, RFLEXION, YES BY YESIR, Leaf Xia colorwonderland, C+plus SERIES, YOUWEI, HEMU, TUYUE, CHAU·RISING, VEECO ZHAO, MOODBOX, Bronze Lucia, WRONG, YOEYYOU, RICO LEE and REINEREN.

As the iconic showcase project, SIFS has movedits location to the center of Shanghai’s CBD in the Jing An Kerry Center and will bring international labels including Ermanno Scervino, JASON WU, Pronovias, MUSE MARRY and Nicole Milano. Dior will also join the show schedule and bring its physical showcase debut of its 2021 Fall collection to the Shanghai Long Museum (West Bund).

Shanghai Fashion Week also invites Xiao Xue, former publisher and editor-in-chief of ELLE CHINA and now a leading Chinese fashion and lifestyle opinion leader, as SHFW Ambassador for a three-year term to witness the innovation and changes from the new season. “Today’s Shanghai Fashion Week is far more than just a show, but also the best platform for China’s fashion industry”, said Xiao Xue. “I believe that this platform will play a greater role in leading industrial development, supporting Chinese brands, and promoting sustainability and women power. It is also the best stage for international brands to showcase in China."