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Double Five Shopping Festival: discounts and premieres
By:Liu Xutong  |  From:english.eastday.com  |  2021-04-22 17:13

The second "DoubleFive Shopping Festival" will adhere to the "policy + activities" two-wheel drive model, coordinatingthe two themes of "world premiere season" and "citywide discount season".

In terms of coverage, the shopping festival will strive to achieve full coverage of local platforms and businesses, full coverage of terminal products, and full coverage of consumer groups. In terms of time span, it will span the second quarter and achieve warm-up in April, a peakin May and acontinuation inJune.

This "Double Five Shopping Festival" is composed of the "2+10+16+X" activity framework. The 2 stands for two major ceremonies: the launch ceremony and the results release ceremony. The 10 stands for tenkey sectors covering three major economic areas,including first launch, brand, and nighttime, and six major consumption areas including new, bulk, imported goods, catering, services, and information, and Yangtze River Delta integration. The 16stands for 16districts featuring "one district, one theme" promotionalactivities."X" representsthe marketing carried out by various market entities.


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