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Trademark war: Chanel loses to Huawei
By:Liu Xutong  |  From:english.eastday.com  |  2021-04-23 19:27

French luxury brand Chanel has recently lost a trademark protection case with Huawei. This dispute began in 2017, when Huawei applied for registration protection with the European Union Intellectual Property Office (EUIPO) for its computer hardware trademark, which includes two conjoined half-circles.

Chanel objected to this, saying that the trademark design was similar to its trademark registered in France, the iconic "double C" design. In 2019, the European Union Intellectual Property Office rejected Chanel’s objections, saying that the two trademarks were not similar.

Chanel subsequently filed another appeal in the EU General Court in Luxembourg. That court ruled that the visual differences between the two trademarks are very large. "Chanel's trademark curve is more rounded and thicker, and the direction is horizontal, while the Huawei trademark is vertical." The court rejected Chanel's appeal in Wednesday's ruling.



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