On the occasion of the third Shanghai Shopping Festival, also known as the Double Five Shopping Festival, the "Colourful Life Festival", organised by Greenland Global Commodity Trading Hub Group, kicked off on August 23 at Greenland Being Fun in Xuhui District.

This event takes the form of "bazaar plus activity plus exhibition", gathering thousands of the same products and national commodities from more than 30 countries and regions, and integrating multiple elements such as beer, music, food, sports, and exhibition.

The event will last until September 25. In addition, to create an immersive global shopping and country-specific cultural experience for consumers, several activities will also be held on site, such as a colourful festival of Syrian goods and culture, an Irish whisky tasting session, a Thai fruit shopping season and a cross-border new product debut season.