February 14th, 2019 was New York Fashion Week (NYFW) China Day. As a cross-border cooperation, famous Chinese beer brand Tsingtao Beer partnered with Chinese first fashion brand collection store NPC, by holding a fashion show in NYFW and thus becoming the first Chinese beer brand to appear in NYFW.

New York Fashion Week China Day aims to be a platform that connects the power of modern Chinese design to the US Market. The theme of this season’s China Day is "Youth made China". The Chinese youth fashion brands and fashion culture shown on China Day have attracted the attention of fashion fans, industry authorities and top media.

(Advertising boards on New York’s street [Photo/iqilu.com])

Tsingtao Beer, born in 1903, as a well-known brand of China for global consumers, together with NPC, designed fashion clothes and other fashion products that most appeal to the younger generation. The fashion show has introduced clothes using fashion elements from a 116 year-old brand while satisfying Chinese youths’ pursuit of clothes’ personality and quality. Tsingtao Beer specially invited NPC's design team to customize the show list products. Unlike other brands, Tsingtao Beer and NPC integrated brand historical elements, Chinese cultural elements and world fashion trends in their designs. The inspiration of clothes and retro fashion products displayed all derived from Tsingtao Beer's historical products and old advertising posters.

(Tsingtao Beer’s poster of NYFW China Day [Photo/iqilu.com])

As a representative brand of China's export industry, Tsingtao Beer has been exported to more than 100 countries and regions all over the world. This time, the beer is on the top fashion stage in the world and has showed the cultural confidence of Chinese brands to the whole world.

(Tsingtao Beer fashion show [Photo/iqilu.com])

Fang Tao, founder and CEO of New York Fashion Week China Day said,"Cross-border is not only about a brands’ cooperation or stacking different elements on designs, but also an opportunity to communicate brands’ culture and spirit. In this time’s cooperation, Tsingtao Beer has shown their century-old brand spirit, which is working strenuously for better quality.”

(Fashion lover wearing the Tsingtao Beer clothes on New York’s street.[Photo/iqilu.com])