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City’s first snack museum opens
By:Zheng Qian  |  From:english.eastday.com  |  2019-09-09 17:20

A snack museum constructed by LYFen, a Chinese snack company, was opened in Songjiang district, Shanghai on September 8.

Covering an area of 4,200 square meters, the museum, designed by a well-known Italian design team, not only collects thousands of snacks from various countries, it also combines the functions of public science, parent-child entertainment and catering service.

A giant screen theater integrated into the natural landscape and an interactive device for developing intelligence make the museum a cozy rest spot and a popular science space for visitors to explore snack culture.

Via multimedia technologies of sound, light and electricity, the space showcases four themes of “Spring”,“Summer”,“Autumn” and “Winter” to bring a new experience of the five senses of taste, hearing, touch, smell and vision.

In recent years, the Chinese snack market has flourished and is forecast to reach 3 trillion dollars in 2020. However, the per capita annual consumption of snack foods in China is no more than US$100. Not only is it far less than that of Europe and the United States, it is seriously lagging behind Japan and South Korea, which have similar dietary habits but have a per capita consumption of almost 7 and 3 times respectively. The Chinese market potential is therefore massive.

On the other hand, although Chinese food has been exported to more than 200 countries and regions, and food companies have also been accelerating opening up overseas markets, there has not been a snacking giant that has made it its mission to spread the Chinese snack culture.

Yu Ruifen, the president of LYFen, said that as Shanghai is strenuously building itself into an international consumer city, setting up the snack museum in Shanghai will further boost the added value of consumer culture. The museum, using creativity and imagination, will inspire consumers at home and abroad to highly recognize Chinese snacking culture.

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