Shortly after the Shanghai International Film Festival ended last Sunday, the 26th Shanghai TV Festival opened.The TV festival, held by the National Radio and Television Administration, China Media Group and Shanghai government, aims at rejuvenating China’s television industry which has been affected by the epidemic this year. The Magnolia Awards will be held during the festival and about 55 TV productions from around the world will compete for the prize.
Besides the Magnolia Awards, the festival is
also hosting a variety of events both online and offline, including industry forums
and exhibitions of international programs. The 2020 Internet Summit will begin
with an offline forum on Tuesday. Professionals from across the country will
meet and exchange ideas on how to produce high-quality “web native” content. A
series of industry reports are also expected to be released, including the Report
on the Development of China’s Audio-visual New Media 2020.
In addition to the awards ceremony and
livestreamed forums, the TV festival will hold outdoor screenings in Jingan District, Songjiang District and Pudong
New Area. Citizens will have easy access
to excellent TV productions from both home and abroad.