Qiaojiashan, a brand dating back to 1909, has been making traditional Shanghai handmade cakes since the Xuan Tong era of the Qing Dynasty. The photo above shows the Qiaojiashan Experience Center located at 1314 Middle Huaihai Road, Xuhui District, Shanghai.

Qiaojiashan is now following the cross-border trend with the launch of Qiao Coffee series.

Qiaojiashan's traditional food as intangible cultural heritage is paired with Qiao Coffee to form a new taste bud experience.

People are tasting Qiao Coffee.

A staff member is talking to consumers about the history of coffee in Shanghai.