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Companies reveal highlights at 50-day countdown of CIIE
By:Wu Qiong   |  From:english.eastday.com  |  2021-09-18 09:46

At the 50-day countdown of the fourth CIIE (China International Import Expo), dozens of enterprises and exhibitors were excited to reveal their product highlights at a press conference held in the National Exhibition and Convention Center on September 16. The same day, a total of 38 foreign companies and an overseas exhibition organizer had a group signing with the CIIE Bureau for next year’s CIIE. 

(Representatives from the CIIE Bureau brief on the latest exhibition information)

Since 2018, fruit producer and marketer Dole has taken part in the exhibition each year. This year, it will debut its Belgian red pear, a variant of the Belgian green pear which is very popular among Europeans. Due to the difficulty of planting and storage, and especially the limited production in winter, the Belgian red pear is very rare. In addition to attractive fruits, according to Dole’s brand director Wang Na, the company has revamped its booth design at the CIIE, to convey the concepts of environmental protection, carbon neutrality and sustainable development to the audience.

Karcher, a family-owned global leader in cleaning technology, is also participating in the CIIE for the fourth time.“Last year, due to the pandemic, the number of ordinary visitors was relatively small, but the quality of professional visitors was still quite high. This year, we hope that more customers will come to the exhibition hall and communicate with us,” said Tang Xiaodong, president of Karcher Greater China. He has witnessed the increasing expansion of the company’s exhibition area from 2018 to 2021. This year they will have an area of 800 square meters, and highlight two series of cleaning robots, both developed and created for the pandemic. Compared with the previous products, the intelligence level of the robots has been upgraded and they feature functions like sanitation and disinfection, which is more in line with the cleaning demands of public spaces in the post-epidemic era. 

(A group signing with the CIIE Bureau for the 2022 CIIE)

Uniqlo, a wholly owned subsidiary of Fast Retailing, is a second-time participant of the CIIE. According to Serena Dong, public relations director of Uniqlo, this year, the apparel brand will bring a 3-meter-tall art installation: a 3D-printed dress “woven” by a single line. Its 1,000-square-meter exhibition hall will be divided into eight areas for the visitors to fully enjoy innovative clothes including a super light down, the latest smart heating clothes and HEATTECH moisture-absorbing and heating technology. 

As the biggest exhibitor in the trade-in-services sector, PwC is taking part in the import fair once again. “The proportion of service trade in the entire world's economy and China's economy is constantly increasing. We are very optimistic about the development of this sector. From the first to the fourth CIIE, our exhibition area has expanded nearly 20 times,” said Eric Qin, Shanghai government affairs leader at PwC China. As the company said, it will showcase the world's first enterprise-grade low-code digital service platform called Digital Maker, which is totally self-developed, to help Chinese enterprises with their digital transformation journeys.