“We believe CIIE is our like-minded friend,” said Gilbert Zong, De’Longhi China managing director.

As a four-time participant of the CIIE, the company has enhanced its brand reputation and reached more consumers in China. It has therefore achieved sustained growth in its market share, accounting for 40% of the large-scale coffee machine market in China, and 60% of the small espresso machine market, according to Zong. What’s more, the small appliance brand has expanded from first-tier cities to second- and third-tier cities through cooperation with multiple e-commerce platforms.

(Video by Chen Qi, Wang Weiqiu)