What kind of cultural creative products are the best sellers this year? No matter whether it is a creative ice cream featuring city landmarks or a blind box featuring cultural relics, they are winning popularity by winning the hearts of more and more gastronomists. 

As this year marks the centenary anniversary of the founding of the CPC, the Site of the First National Congress of the Communist Party of China has launched a series of cultural creations. Among them are a mini red ice cream co-presented by time-honored Shanghai brand Bright Food, a gift box of White Rabbit creamy candy, and a gift box of butterfly pastry co-presented by the Park Hotel.  

As temperatures surged to above 30 Celsius degrees in the summer, ice creams resembling famous landmarks across the city became a craze. A sea salt cheese ice cream whose design is based on the architectural elements of the Wukang Building went viral this summer. Each is priced at 25 yuan, and people happily paid up to devour the Wukang Building.

As the Mid-Autumn Festival approached, the medical circle in Shanghai went viral because of the hospitals’ mooncakes. Citizens were joking that the hospitals are not only serious about seeing patients but also about producing mooncakes, with the Shanghai Mental Health Center in particular causing a sensation due to its mooncakes. With plenty of flavors and low prices, the pastries, which were only available for its staff, were a hit online. 

Likewise, the Shanghai Museum not only launched ice cream and cookies with different flavors (matcha and chocolate) featuring its most precious treasure—the Da Ke Ding, an almost 3,000-year-old bronze tripod—but also developed mooncakes.

Overall, cultural creations seem to have become a “hard currency” among the young generation when they are socializing, showing that the industry has moved from niche to mass market.