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Disney English quits China after 12 yrs
From:Shanghai Daily  |  2020-06-23 09:29

Disney English is quitting the English learning business in China after 12 years, it said yesterday.

The Walt Disney Company opened its first learning center in Shanghai in October 2008.

Designed for the domestic market, its English-immersion classes, featuring storytelling, singing and interactive games, soon became popular.

Disney English has 26 centers across the country, including 10 in Shanghai, and it has attracted more than 100,000 students aged between two and 12.

It suspended operations in January due to the novel coronavirus outbreak, offering online classes from March 19 as a temporary measure. The online service ended yesterday.

“Over the past few years, we have noticed a shift in consumer preferences toward online learning experiences and this trend has been accelerated by the global pandemic as families are hesitant to resume in-person supplemental learning classes,” said Mahesh Samat, Walt Disney Co’s executive vice president.

“After careful consideration, we have made the difficult decision to not reopen the centers. We are ensuring that each family of a Disney English learner is refunded accordingly and we are taking care of each and every one of our affected cast members.”

The company said parents can apply for refunds from Friday through July 21.

As limited numbers of people will be allowed in its centers, parents should make an appointment. They will have to wear masks and present their health QR codes, and bring contracts, ID cards and bank cards.

For more information, they can call 400-820-8066.