A blueprint that includes a new pier for hop-on, hop-off cruises and a variety of cultural and art events in Yangpu District was mapped out yesterday as part of the city’s efforts to turn the Yangpu riverfront area into a model tourist zone.

The Shanghai Administration of Culture and Tourism and the Yangpu government signed a cooperation agreement yesterday, highlighting the rich industrial heritage of the Yangpu Waterfront with the goal to create a riverside catering to the travel, dining, entertaining and leisure demands of tourists.

A former wood plant will become an exhibition hall, while a new landmark featuring catering and immersive performance will be built as the repair, preservation and utilization of historical buildings are stepped up.

“The aim is to re-discover the former glory of the historic industries,” said Wang Hao, deputy director of the district.

“Construction of the Shanghai International Fashion Center pier will be accelerated, enabling cruise passengers to savor the cultural and tourism charm of the Yangpu Waterfront when going ashore,” he said.

Diversified cultural and tourism itineraries catering to cruise tourists will be developed, and sightseeing trains and buses will be in operation, connecting major attractions in the area.

Tourist information will be enhanced via a mobile phone app and upgraded tour guide services, and a Yangpu riverfront cultural and art festival is being planned.