Shanghai, July 1-Since official launch of "sharing the future of green development" of corporate social responsibility (CSR) Excellence Awards in Shanghai, it has selected 83 companies in nearly 100 cases, and 80 cases of the 72 companies entered the voting phase. As the supporter of this event, Syntao’s co-founder and general manager, Guo Peiyuan visited Eastday interview room, provided their views on the awards, shared the business aspect of corporate social responsibility and rich experience in the field of sustainable development.

CSR Awards’ importance: establish a benchmark and role model

Talking about the significance of the awards, Guo said, in Shanghai, there are not many similar activities, and this activity’s purpose is mainly to have set the standard.

Guo said: "first of all, this is an incentive. Tell you this thing is supposed to do, and with applause. Second, it is to establish a role model, or a good practice. "General Guo said in the past 10 years, people did not know what is corporate social responsibility. When changing business cards, he often need to explain what is corporate social responsibility. Guo Zong recounted: "we still need to take the time to communicate that corporate social responsibility is corporate social issues and environmental issues combined with the enterprise's management. Many companies would be confused about what to do with corporate social responsibility. " Guo thought that the awards’ particularly important value is to establish a benchmark and role model. After seeing some companies Guo comes to know how to handle with supply chain management, employee volunteer activities, community involvement.

Keywords: transboundary, innovation

Guo always proposes two key words "transboundary" and "innovation". General Guo said: "these two keywords have been advocated. Why to do innovation? The corporate social responsibility is a new thing for many companies. Promoting corporate social responsibility is to push enterprises in operation process to solve some of society's challenges. ”

About the Mary Kay's case, for example, Guo said, "innovation", "transboundary" can be seen everywhere. The case name is "women's venture fund-project to promote women's participation in development of cultural industry in Yunnan province". Guo thought that the case design, marketing ideas and Yunnan Yi stitch are mixed together. Yi embroidery from a local, original, small artisanal products have an element of fashion. Women in local businesses now have such a capacity. So, you can let more working women don't have to go to city, but return to rural business, alleviating to some extent the problem of left-behind children.

Chinese enterprises "going out" keyword: communication

For Chinese companies, especially those "going global", Guo always suggested that Chinese enterprises "going out" is closely related to corporate social responsibility. How to maintain effective communication with key stakeholders, corporate social responsibility is a very important issue, because in the past "going out" business failure cases happened, too. Guo thought that, in recent years, for enterprises "going out", corporate social responsibility should focus on the following two topics, Communication in communities and communication with the workers. "Facing these problems, we will encounter with some obstacles, while it is not that we don't want to do, but that we do not know or do not understand that we need to do so, " Guo said.

Guo thought that the awards give the city an inspiration that Shanghai may not only need to see more commercial activity, but also to see more new business civilization and thought. Corporate social responsibility is one of the most important compositions. In addition, in the present commercialized society under the background of social transformation, enterprises should think about a question of redefining social meaning and social values. But the future is in the hands of these firms that can find their own social meanings.