Fake collar [Photo/Xinmin Evening News]

　　Fake collar, strongly embraced among the elderly, is enjoying a resurgence of popularity these days at a downtown department store in Shanghai.

　　The fake collars, made of cashmere, have been sold out and customers called showing a large demand.

“Shanghai” medicated soap [Photo / Xinmin Evening News]

“Pechoin” and clam oil [Photo / Xinmin Evening News]

　　What’s more, this shop, relatively small though, also offers other things sweeping Shanghai in the 1980s. For instance, the clam oil, urea cream, vanishing cream, glycerin,“Shanghai” medicated soap and other daily necessities of historic brands attract customers there.

　　An elderly customer exclaimed that he has chosen these old-fashioned brands for a long period in the past, and today they awakened his memories.