At the China International Import Expo (CIIE), e-commerce companies are active and placing many purchase orders.

The Ministry of Commerce holds a press conference at the China International Import Expo (CIIE).[Photo/Eastday.com]

At a press conference, Qian Fangli, director of the electronic commerce and information department at the Ministry of Commerce, announced that since the opening of the Expo nearly 100 e-commerce companies have conducted purchase negotiations with more than 400 international brands from more than 30 countries and regions.

According to Qian, China has the largest online retail market in the world and the largest number of online shopping users. Among the top ten e-commerce companies in the world, four are located in China. China's e-commerce has entered a mature period of improving quality and efficiency.

Data released by the Ministry of Commerce shows that from January to August this year, cross-border e-commerce imports into China have totaled 48.97 billion yuan, close to that of last year.

Amid the increasing demand of Chinese consumers for overseas quality products, China's e-commerce imports will play an important role in a new round of opening up and cooperation.

The Expo will undoubtedly serve as a bridge. For the cross-border e-commerce platforms, it enables them to efficiently contact global high-quality brands to establish a supply chain; and for consumers, since the platforms directly purchase commodities at the import fair, the quality of the goods are guaranteed.