How do young people nowadays record their lives? Twenty years ago, the answer was keeping diaries. Ten years ago, it might have been a blog. But today, they are using vlogs (video blogs). It's easy to create a free video blog, and it’s a great way to reach out to people and show off a person’s talents or opinions. However, to improve their broadcast, many youngsters cannot resist buying vlogging equipment.

(Photo/Xinmin.cn)

According to statistics from the e-commerce platform Tmall, drones, sports and action video cameras, and pan tilt and zoom (PTZ) cameras are popular equipment among young consumers. Some post-90s and 00s youngsters have also turned their eyes to smart selfie sticks, fill light devices, camera tripods and other auxiliary equipment to enhance their mobile phones’ shooting effects.

The past year has seen a surge in post-00s’ interest in creating vlogs. The number of sports and action video camera (like GoPros) purchases has increased by nearly 200 times, and the number of buyers has gone up by 56 times.

Chinese people’s increasing awareness of vlogs can be partly attributed to web celebrities and entertainment stars who turn their daily lives into vlogs to grow their fan bases. For instance, Taiwanese actress Ouyang Nana gained enormous attention online after her vlog posts about her student life abroad.

Media outlets also turn to vlogging while covering stories. During this year’s lianghui (also known as two sessions), several reporters used vlogs to cover what the deputies and lawmakers were doing behind the scenes and show how journalists did their reporting every day.