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CIIE names first exhibitors with expedited signing
By:Wu Qiong  |  From:english.eastday.com  |  2020-03-13 18:18

Despite the COVID-19 outbreak, foreign companies’ interest in the Chinese market has not waived. The name list of the first batch of participants to the third China International Import Expo (CIIE) was revealed on Thursday, March 12.

This happened half a month after “cloud signing” via non-contact means (such as phone calls, video calls and emails) was introduced for the first time ever for the import expo.

The 143 exhibitors contain a lot of big names. More than 120 of them are Fortune 500 companies, accounting for nearly 40 percent of the total, while industry-leading companies account for over 50 percent. Most of them are “old friends” of the CIIE.

Their exhibition areas, in all, take up over 100,000 square meters, with more than 60 exhibitors having signed up to exhibition spaces of over 600 square meters.

Mainly hailing from the United States, Japan, Germany, France, Italy, Switzerland, Australia, and New Zealand, the 143 participants cover a range of industries, including trade in services, automotive, equipment, consumer goods, medicine, and food.

“We are making the exhibition invitation and matchmaking at the same time, as this year, we are determined to take advanced steps in the matchmaking between exhibitors and buyers,” said Wang Binjie, assistant to the general manager of the CIIE Bureau’s business exhibition division.

In previous years, the first batch of CIIE exhibitors were usually announced when the invitation period for the event was about to finish, while this year, the name list came more than one month earlier.

The early announcement of participants allows for a longer time of preparation for the exhibition and an earlier layout planning of the market. It gives us more time to explore business opportunities, tap sales channels, and meet more partners, while better utilizing the platform offered by the CIIE, said Richard Yiu, general manager of Roche Diagnostics China.

According to Amorepacific China President Charles Kao, the early communication between exhibitors and buyers can make companies more aware of the Chinese market and more confident in preparing for the exhibition.

Zhao Bingdi, managing officer of Panasonic China & Northeast Asia Company, said that the announcement of the list in advance strengthened the exhibitors’ confidence in the Expo and the Chinese market during the epidemic, and helped exhibitors and buyers to determine action guidelines and carry out preparations in an orderly manner. Panasonic is full of confidence in the Chinese economy and will continue to cultivate the Chinese market.

The early announcement of the participating companies of CIIE is not only a gift for exhibitors, but also for buyers, who always clamor for information regarding the participating companies and their exhibits. The early announcement of the exhibitors’ name list can make it easier for buyers to make advance preparation, said Zhang Jing, general manager assistant of China Eastern Aviation Import & Export Corporation (CEAIEC).

In the opinion of Meng Ye, deputy general manager of the Operating Management Division of China COSCO Shipping Corporation Limited, early knowledge of the suppliers’ information can promote coordination with economic and trade partners.

CIIE, which is hosted in Shanghai each November, is also a crucial platform for investment promotion across the country. This year, the spillover effect of the import fair will be strengthened thanks to the early announcement of the exhibitors, as it will offer local governments nationwide more potential opportunities for investment promotion, exchange and cooperation, said Wang Hongwei, director of the Investment Promotion Department of the CIIE Bureau.

The progress of the exhibition invitation for the third CIIE, in spite of the COVID-19 outbreak, has thus been faster than in the previous two years. In the following days, the “cloud signing” between the CIIE Bureau and participating companies will still be deployed, and the bureau said it will strengthen communication with enterprises via the CIIE website, WeChat, email, telephone and video conference, to provide better services for enterprises.