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Home >> Shanghai >> Article
Old Shanghai brand seeks new social shopping channel
By:Zheng Qian  |  From:english.eastday.com  |  2020-06-10 14:17

As more and more consumers are referring to social commerce platforms like Xiaohongshu, or Little Red Book, for their purchases, some time-honored brands are seeking business opportunities for their new products from these online platforms.

To expand the sales channels of its fashionable new products, the Shanghai Yuyuan Culture, Food and Beverage Company held a signing ceremony with Meiyingying Network Technology, China's first travel and shopping social sharing e-commerce platform, on June 8.

A pear cream product made by the Yuyuancompany, which has gone viral due to its traditional recipe and nostalgic taste for Shanghainese, is scheduled to be launched on the social platform in July.

Insiders believe that currently more and more long-lived brands are luring young customers through diversified marketing methods, such as launching a Taobao shopping store, establishing WeChat social groups and even live streaming.

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