Nothing is impossible in crossover marketing
By:Wu Qiong | From:english.eastday.com | 2018-02-13 09:21
The real king of the crossover party might be KFC. After it unveiled an edible nail polish which tastes like fried chicken and an Extra Crispy Sunscreen, it joined hands with Marie Dalgar, a Chinese art cosmetics brand, to create a lipstick set which costs 119 yuan.