Crossover cooperation between Chinese native brands has born new fruit. Recently, Heytea, a young cheese-tea brand has partnered with Pechoin (Baiqueling), a time-honored local facial creams, moisturizers brand, to launch a series of Republic of China era (1912-1946) style products, including the HEYTEA x PECHOIN gift set, Heytea membership card, as well as special menu of Heytea stores, special cup sleeves, which have gained wide popularity among youngsters.